The burning question for countless real estate agents is: which social media platform deserves your precious time? With showings, closings, and a mountain of paperwork, finding time for social media can feel like a game of Tetris. But hey, if you want to keep that calendar packed, investing a little marketing about your real estate app on Instagram is an absolute must!
Remember - Your social media is the macaroni to your App’s cheese. Instagram is an excellent place to find people who love the market or neighborhoods that you work in. The problem is, social media isn’t the best tool for sustaining these relationships.
If you get your followers to download your App, however, you bring them into your real estate tech stack and can start on a longer journey of relationship building that can span a lifetime.
With a whopping 1 billion active users, Instagram is the ultimate content marketing platform for real estate agents. Its amazing analytics, targeted advertising, and bustling audience make it a highly attractive option for growing real estate companies or teams. Plus, it's packed with eager buyers and sellers waiting for their dream home. The only twist? You can't drop links directly in your posts. But don’t fret! You can leverage sites like linktr.ee or Lnk.bio to connect all of your platforms.
Connecting multiple links is a game-changer for real estate agents. Imagine having the power to showcase glowing client reviews, share virtual tours, and even promote app downloads, all in one spot!
Set up a link in bio account, add your App link — and viola! You’re up and running.
Building a strong following begins with creating authentic content. To grow your Instagram audience, follow these three key steps: get started, create engaging content, and post consistently.
As a real estate agent, you have a wealth of knowledge, experience, and valuable insights to share. However, in today’s competitive market, it’s essential to differentiate yourself. A great way to provide value and stand out is by showcasing unique tools that can enhance your clients' home search journey, such as your very own real estate app.
Check out top agent app promo videos from Realtor Rodger, The Gillette Group, Ramsay Realtors, The Shawn Team, Aaron Bates Team
More on our Instagram @homestackapps
You have 2.7 seconds to grab someone's attention online, no pressure.
Having an Iink in bio and getting content out there are great first steps, but you need to continue to post consistently and clearly to see results.
The real goal of marketing your business on Instagram is to build authority, generate leads and take them to the next step of working together. If you Market your App on your Instagram, it will help you to do just that.
Watch our social media webinar with Wally Dally & C'Anna Keffer
A CTA or Call to Action in marketing is an invitation for a user to take action, like going to your website or downloading your App.
The Rule of 7 states that it takes people 5-7 times of seeing a CTA before they take your desired next step. So don't just post about your App once - be consistent. Build it into your marketing plan and shamelessly post about it on all your channels to ensure you move those Instagram leads to App users and then clients.
Once you get people to download your App, you are digitally connected and can start on the longer journey of working together, for years to come.
With 500 million daily users, Instagram Stories are a simple and fun way to share property photos, virtual tours, and even your everyday adventures in real estate.
Each story only lasts for 24 hours and it will disappear once your story has expired. This also makes it a less intimidating way to get started. Here is a great resource for getting started in Instagram Stories. And don't forget Stories are a great place to add your App as your CTA too!
Watch our webinar with Shannon Gillette:
For more app tips follow us on Instagram @homestackapps and find out how top agents are using their App to grow their following + convert more leads to clients.
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