One of the biggest challenges in today’s real estate market is low inventory. That means agents need to find better ways to get their client’s listings faster! And HomeStack has found the easiest way to combat the low inventory markets is through effectively utilizing Push Notifications on both the clients and agents mobile device. As a result it will lead to better communication between clients and their real estate agent and land buyers the home of their dreams quicker!
But first, what is a Push Notification?
A push notification is a message that pops up on a mobile device. Best of all users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can quickly see new listings that just came on the market, view recently sold homes in an area, or know when a property they like has a price or status change.
They are a BIG deal for users because push notifications represent instant access to information with little to no energy on their part. For instance, does your client want to know if the price changed on a house they are interested in? Or wondering what homes just sold for in their neighborhood? or are they looking for new listings that just hit the market in a desired area? Well we have some great news, push notifications deliver key info like this to your users quickly!
Most importantly push notifications increase user (aka client) engagement with your app and improve user retention rates. Thus, not only can they help drive activity on the topic of the message, they also help increase the returns you see from your app. Each and every notification that comes through their phone is featuring your brand, keeping you top of mind every day and drawing them into your ecosystem. Push notifications serve double duty and offer a number of benefits at once.
- Share updated listing information.
- Improve customer communication without impacting your schedule.
- Increase visibility just by establishing a mobile presence.
When a user gets a push notification from your real estate app, it’s a message from the app they know and want to see. And from an agent’s standpoint, the cost couldn’t be lower. Considering their effectiveness and ability to address a number of goals at once, we find push notifications to be just as good as, if not better than, text messages and/or emails. (Of course, there’s no reason not to employ all in your marketing strategy, but if you can use only one, we know which one we prefer;)
Posted by HomeStack on January 12, 2019