Hey, did you know Instagram is more than just a place for pretty pictures? It's a powerhouse for growing your real estate venture, enhancing your brand, and generating leads. Whether you're a real estate agent, broker, or part of a team, have you thought about how Instagram could help you reach potential clients, showcase properties, and expand your real estate business?
Why stick to the 'gram basics when you could level up to an Instagram Business Account? Especially if you're in real estate, it's a game-changer. It's not just about getting more likes and followers, but about creating meaningful engagement and driving downloads for your HomeStack real estate app. Sounds interesting, right? Let's dive into why this switch could be your next best move.
Why You Should Switch to an Instagram Business Account — and How It Can Help You Attract More Leads
If you’re serious about leveraging Instagram for business growth, switching to a Business Account is the first step. Here’s why:
1. Access to Valuable Analytics
A Business Account gives you access to Instagram Insights—data that can help you understand how your content is performing. You’ll get detailed information about your audience’s demographics, when they’re most active, and which posts are generating the most engagement.
For real estate agents or brokers, insights are crucial for improving content strategy. They help identify popular property listings, gauge follower engagement, and assess lead generation effectiveness for the HomeStack app. Instagram Insights also enable tracking traffic and engagement from ads or promoted listings, allowing agents to tailor their strategy for increased app downloads.
2. Run Ads to Expand Your Reach
With a Business Account, you can create and manage Instagram ads directly on the platform. This opens up a range of opportunities for targeted advertising, enabling you to reach specific demographics—whether it’s by location, interests, or behaviors.
For real estate agents and brokers, Instagram ads are a fantastic way to promote your listings, upcoming open houses, or any other real estate services you offer. If you're a seller's agent, you can target local homeowners who are considering selling their properties, highlighting your ability to help them get top dollar. For buyer’s agents, you can target individuals or families looking to buy in specific neighborhoods, while rental agents can focus on people seeking available apartments or homes for rent.
Instagram's targeting tools enable hyper-localized ads to reach potential buyers, sellers, or renters. By connecting these ads to your HomeStack app, you boost downloads and offer users a convenient way to browse properties, schedule tours, and contact you —all from the palm of their hand. This enhances marketing efficiency and attracts suitable leads for your real estate business and app.
3. Content Bonuses and Monetization Opportunities
Instagram’s Business Accounts may qualify for content bonuses based on the engagement and performance of your posts. While not all posts will generate income, consistently producing high-quality, engaging content could help you tap into these bonus opportunities.
For a real estate agent or broker, showcasing a range of properties—from luxury homes to affordable rentals—while educating your audience with real estate tips and market trends can boost your engagement. The higher your engagement, the better the chances of unlocking monetization opportunities through Instagram’s bonus system. And when your posts highlight features of your HomeStack app, like its property search functionality or access to detailed listings, you’re adding value to your content while subtly encouraging potential clients to download and engage with your app.
4. Links in Stories and Bio: Drive Traffic to Your Website or Listings
One of the most valuable features of a Business Account is the ability to add clickable links to both your Instagram Stories and your bio. This feature is essential for driving traffic directly to your website or landing pages, making it easy for interested clients to take immediate action.
For your real estate business, you can place a link to your property listings, homebuyer guides, or contact page right in your Instagram bio. You can also add direct links to your Stories—perfect for showcasing new listings, virtual tours, or client testimonials, and encouraging potential clients to visit your website or inquire about a property.
By linking directly to your HomeStack app’s download page, you can encourage followers to download your app and start browsing properties immediately. Including a direct CTA in your Stories like “Find your dream home in our app—link in bio!” will drive traffic and lead directly to your app download page, making it easy for prospects to jump from Instagram to your HomeStack app in just a few clicks.
5. Multiple Bio Links to Boost Visibility
Instagram Business Accounts allow you to use third-party tools like Linktree or Later to add multiple links to your bio. This makes it easier to promote different aspects of your business at once—whether it’s a link to your property listings, client success stories, or contact form.
For real estate professionals, this means you can link directly to multiple properties, your email newsletter, or your real estate app—all within a single bio. And by adding a link to your HomeStack app, you’ll give followers the option to download the app right from your Instagram profile, which increases the chances of turning Instagram followers into active users of your app.
6. Use Action Buttons to Streamline Customer Interactions
Instagram offers several action buttons that can make it easier for potential clients to engage with your real estate business. These include options like “Book Now,” “Reserve,” or “Contact” that help streamline communication and boost conversions.
For example, you can set up an action button that allows users to schedule a property viewing directly through Instagram or contact you with questions about a listing. These features make it easy for interested clients to take the next step without having to leave the platform, improving your chances of converting engagement into actual business.
With HomeStack, you can use these action buttons to direct users to schedule a tour, get more info, or download your app for full access to listings and features, all from your Instagram profile. This seamless integration ensures potential clients can take immediate action, increasing the chances of a conversion.
How to Set Up Your Instagram Business Account (It’s Easy!)
Switching to a Business Account is simple, and it’s free (though you’ll pay for any ads you run). Here’s how to set it up:
Once you’ve made the switch, you’ll have access to all the business tools Instagram has to offer, giving you the ability to grow your real estate presence like never before—and drive more leads to your HomeStack app.
Conclusion: Start Building Your Real Estate Brand and Generating Leads Today
Transforming your Instagram account into a Business Account opens up a world of opportunities to grow your real estate brand, engage with potential clients, and generate leads. Whether you’re showcasing your latest property listings, sharing tips for buyers and sellers, or promoting open houses, Instagram can be a powerful tool to expand your reach and attract more clients. Using your Instagram Business Account in conjunction with your HomeStack app, you can turn your social media engagement into real app users, streamlining the property search experience and boosting your business even further.
So, what are you waiting for? Switch to an Instagram Business Account today, start leveraging these features, and watch your engagement—and your real estate business—soar! Don’t forget to include that HomeStack app link in your bio and Stories, and start seeing the benefits firsthand.
- Lauren Burnham, App Onboarding Specialist, HomeStack
