Top 7 Tech Features Every Realtor Needs to Convert Leads in 2025

March 20, 2025
Marketing
Marketing

Even the savviest real estate pros can find it tough to turn a roster of names into valuable relationships. With juggling property listings, client powwows, and market reports, it’s no wonder agents can end up drowning in a sea of tasks, leaving genuine connections to fall by the wayside and their wallets feeling a little light.

Luckily, realtors today can leverage mobile technology to enhance their lead conversion strategies. How are you tapping into the tech tools at your disposal to convert leads? Did you know that a whopping 97% of homebuyers are hunting for their dream homes online? And, 76% of them are using a mobile devices for their search. Custom mobile apps loaded with buyer analytics and push notifications, are the new heavy hitters in the game. Want to learn how mobile features can boost your business? Read on and check out our conversion webinar below. Trust us, you'll thank us later!

Top 7 Essential Tech Features for Realtors

1. User-Friendly Interface
A smooth, intuitive interface is essential for attracting prospects to your real estate app. It should allow agents to effortlessly navigate listings, client details, and schedules, minimizing admin headaches.

With HomeStack, you get a custom real estate app that simplifies scheduling showings, accessing property info, and contacting agents. The result? Increased lead generation and conversion rates that will have you celebrating!

2. Virtual Tours and High-Quality Media
In today's digital world, virtual tours are a must-have for real estate! With captivating images and 3D walkthroughs, clients can explore properties without leaving home. This feature has revolutionized the market, especially when in-person visits are rare.

Homes with virtual tours sell 31% faster, and 95% of potential buyers are more likely to reach out after a 3D tour. That's why HomeStack has launched our new AI 3D tours for select users. Interested? Get the details here!

Homes with virtual tours sell 31% faster, and 95% of potential buyers are more likely to reach out after a 3D tour.

3. CRM Integration
According to Tom Ferry, CRM integration with a mobile real estate app is essential. It helps agents manage leads, track client interactions, and foster relationships. With easy access to client info, agents can provide personalized service and anticipate needs. HomeStack integrates with top CRMs like Follow Up Boss, Lofty, BoldTrail, Delta Media Group, Wise Agent, and Sierra Interactive. Discover why these CRMs stand out!

4. Data Security
Even tech giants like Apple are putting the spotlight on safeguarding sensitive client info and rolling out serious security measures. In the world of real estate, tools like data encryption and secure login protocols are your trusty shields, protecting client data and keeping trust intact.

Unlike those “big box” apps like Zillow or Redfin that sell your client information, HomeStack keeps your customers' personal data private. This means they get a concierge experience in their home search, and guess who they’ll always circle back to? Yep, you— their trusted real estate superstar.

5. Unlocking Buyer Insights for Lead Gold-mining
Understanding client behavior is key to effective lead management. With buyer analytics in a custom mobile app, realtors can track user activities like property views and searches. This valuable data helps agents identify high-intent leads, improving follow-up efficiency and potentially increasing conversion rates from 1% to 3.5%.

The HomeStack real estate app provides agents with an Insights Hub, indicating when prospects are actively searching for homes. This enables timely follow-ups, allowing agents to connect more closely with leads before competitors do.

6. Boosting Buzz with Push Notifications
Timing is crucial for keeping clients engaged! Push notifications alert buyers to new listings, price drops, and open houses. With Android users responding at 4.6% and iOS at 3.4%, these alerts effectively drive action and conversions.

Using the HomeStack App for custom push notifications is like sending party invites for real estate. Share listing videos, market updates, and community event details with a target audience or your entire user base. Let the engagement begin!

7. Cook Up a Customized User Experience
Imagine a mobile real estate app that perfectly caters to your clients. Leveraging features like tailored property suggestions and immersive virtual tours, realtors can enhance client satisfaction and close more deals.

Envision setting up a buyer with a saved search alert through the HomeStack app, delivering their dream properties instantly. It’s not just via email; it’s a quick push notification that pops up on their phone—something they check over 144 times a day. Talk about instant access.

How Mobile Real Estate Tech Gives Realtors an Edge

Incorporating features like buyer analytics and push notifications to a custom mobile app shows that a realtor is all about innovation and putting clients first. This tech-savvy edge can set an agent apart, luring in more clients and boosting those conversion rates sky-high.

These upgrades pack a punch when it comes to a realtor’s efficiency and client happiness. For example, apps with super search powers and virtual tours can slash property search times by a whopping 60%! That means agents can juggle more clients. Plus, integrating CRM systems can send lead conversion rates soaring by 300%, thanks to speedy follow-ups and personalized chats.

As the real estate game keeps changing, jumping on the tech bandwagon isn’t just a choice; it’s a must. Real estate mobile apps loaded with these features let realtors tackle the needs of today’s savvy clients, streamline their hustle, and score big in their careers.

Learn more about building a white-label app for your real estate team or brokerage.

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