As you begin to use your App as an effective tool to grow your real estate network you may be wondering how to get more users beyond the “Invite Friends” button.
You're great at promoting your App in-person and know social media is key, but you're not sure how to create those dynamic posts you see other agents using or which tools are the quickest and most cost effective for real estate pros? Not to worry, you are not alone!
Read on to get started with Canva - a simple online graphics platform to create print and digital assets and start marketing your App - today!
With over 200K companies already on board, Canva allows agents to create free or inexpensive real estate marketing materials to promote listings, events, their App and more!
The first step is to set up your Canva account. Follow the steps below and you will be creating in minutes:
Your app is an extension of your brand with you as the only point-of-contact. Therefore, the best way to gain more users is to promote your App as your call-to-action on all marketing materials - because all channels lead back to you.
A CTA or Call to Action in marketing is an invitation for a user to take action, like going to your website or downloading your App.
Let's gather some images from your App, a logo from your brokerage, team or personal brand and upload these to your Canva to create a brand "library". These assets can then be used to make postcards, flyers, social media posts and more all personalized to your brand.
To take screenshots from your App:
Pro Tip: Take a variety of shots from your App to play around with in your designs, including:
You have 2.7 seconds to grab someone's attention online, no pressure.
Creating an eye catching design with a clear call-to-action is a perfect way to get people to lean in, peak their curiosity and show them you can provide value with your mobile search app or marketing their listing.
Now that we have our asset library setup, let's pick from one of the Canva free templates and make it personal to your brand.
Here's how to create a print piece:
Pro Tip: Displaying a poster with App benefits and your QR code at all Open Houses and Community Events is a quick and easy way to gain more App users and quickly followup with prospects.
Social media is a simple, free and fun way to share your App, property photos, virtual tours, and even your everyday adventures in real estate.
The Rule of 7 states that it takes people 5-7 times of seeing a CTA before they take your desired next step. So don’t just post about your App once – be consistent. Build it into your marketing plan and shamelessly post about it on all your social media channels to ensure you move those leads to App users and then clients.
Here's how to create a social media post to promote your App:
Pro Tip: Post to Instagram first, then click the three dots in the top right of the post to "share to..." Facebook, and LinkedIn to save time and reach a larger audience.
For more app tips follow us on Instagram @homestackapps and find out how top agents are using their App to grow their following + convert more leads to clients.
Ready to learn about building a white label app? You can find more info HERE.
